Growing revenue
Shared Work Across Divisions: How Cross-Division Referrals Can Grow Your Annual Revenue
Most service businesses are built around one job: you clean, you coat, or you service panels. But customers don't think that way. A homeowner who books an end of lease clean might also want their shower screens restored. A business with an office cleaning contract might have solar panels on the roof that haven't been touched in years.
That's where a multi-division company like EziCleen Group has a real advantage.
Three divisions, one network
EziCleen Group runs three specialist divisions:
- EziCleen Cleaning Services: house cleaning, deep cleaning, end of lease cleaning, and office and commercial cleaning
- EziCleen Surface Protection: Diamon-Fusion® coatings for shower screens, glass balustrades and pool fencing, windows, windscreens and solar panels, plus glass restoration and stone, tile and grout protection
- EziCleen Solar Care: solar panel cleaning, protection and maintenance for homes and businesses
Licensees choose the income stream that suits them. Because all three divisions sit under one brand and one network of 26 licensees, work that falls outside your division doesn't have to be lost. It can be shared with the right licensee, and their customers can be shared with you.
What a shared customer journey looks like
Here's an example of how one customer can turn into work for more than one division:
- A tenant books an end of lease clean with EziCleen Cleaning Services.
- During the clean, the team notices the shower screen is badly stained. The customer is referred for glass restoration and shower screen protection with EziCleen Surface Protection.
- The property owner mentions the solar panels haven't been cleaned since they were installed, and books a solar panel clean and protective coating with EziCleen Solar Care.
One enquiry, three services, and a customer who now trusts the EziCleen name for all of them.
How shared work helps your annual revenue
More work from every customer
It costs far less to win extra work from a customer who already trusts you than to find a brand-new one. Referrals across divisions mean more jobs from the same customer base.
Referrals flowing in, not just out
When other licensees spot work in your division, they send it your way. That's a lead source that grows with the network, without you spending more on marketing.
Smoother seasons
Different services peak at different times of year. Being part of a network that shares work can help even out the quieter months and keep your calendar fuller across the year.
Repeat and ongoing work
Regular cleans, maintenance plans and protective coatings all bring customers back. Shared customers who use more than one service are more likely to stick with the brand long term.
Making the most of shared work
- Know the other divisions' services well enough to spot opportunities on every job.
- Ask a simple question at the end of each job: is there anything else around the property we can help with?
- Pass referrals on quickly so customers get a fast response and the brand keeps its reputation.
- Look after the referrals you receive. Great service keeps the work flowing both ways.
How shared work and referrals are arranged between licensees is explained in your licence information and by our Licensing Manager.
Build a business that grows with the network
If you'd like to run your own business with the support of a three-division network behind you, request the Licence Information Pack. Our Licensing Manager, Daniela Davies, will be in touch.